Public Relations and Advertising
- 105 Credits
- Intakes: Fall, Spring, Summer
Overview
This specialization in Public Relations and Advertising aims to prepare graduates who are theoretically and practically proficient in the techniques used in marketing fields, and able to communicate effectively, continuously and successfully with various target groups in the field of work.
The Public Relations and Advertising specialization provides the student with the necessary knowledge and skills to prepare a strategic media plan according to projects targeting a specific audience, to write, prepare, publish and send press releases, and to prepare for press conferences. It also enables them to understand the specialized writing techniques in the field of public relations and advertising, the foundations on which e-commerce is built, the methods and approaches to marketing in it, in addition to how to launch public relations and advertising campaigns online.
In this specialization, the student undergoes field training supervised by experienced and specialized professors, which helps them acquire the practical experience required in the fields of public relations and advertising.
Courses of the curricula
University Requirements & Electives (25 Credits)
Code | Subject | Credits |
ENGL201 | English Communication Skills I | 3 credits |
ENGL202 | English Communication Skills II | 3 credits |
ARAB201 | Arabic Communication Skills I | 3 credits |
ARAB202 | Arabic Communication Skills II | 3 credits |
GENR201 | Religion And Public Life | 1 credit |
| General elective 1 | 3 credits |
| General elective 2 | 3 credits |
| Department elective 1 | 3 credits |
| Department elective 2 | 3 credits |
Core Courses (50 Credits)
Code | Subject | Credits |
COMM206 | Photography& Videography | 3 credits |
COMM207 | Video Production | 3 credits |
COMM210 | Journalistic Writing | 3 credits |
COMM211 | Introduction to Communication Theories | 3 credits |
COMM212 | Media Theories | 3 credits |
COMM213 | Inter-personal Communication | 3 credits |
COMM214 | Specialized Journalism | 3 credits |
COMM310 | Current issues | 3 credits |
COMM311 | Visual Semiotics | 3 credits |
COMM312 | Introduction to Public Relations and Advertising | 3 credits |
COMM313 | Media Psychology | 3 credits |
COMM314 | Introduction to Digital Media | 3 credits |
COMM315 | Media, Ethics and Responsibility | 3 credits |
COMM316 | Internship | 2 credits |
COMM317 | Media sociology | 3 credits |
COMM411 | Research Methods in Media Studies | 3 credits |
COMM412 | Management of media institutions | 3 credits |
Major/Concentration Courses (30 Credits)
Code | Subject | Credits |
COPR310 | Media studio | 3 credits |
COPR311 | Public Relation Strategies campaign | 3 credits |
COPR410 | Advertising Fundamentals | 3 credits |
COPR411 | Writing for Advertising and Public relations | 3 credits |
COPR412 | Training in Public Relation strategies | 3 credits |
COPR413 | Principles of Marketing | 3 credits |
COPR414 | The Art of Negotiation | 3 credits |
COPR415 | Protocol and Events | 3 credits |
COPR418 | Audience studies | 3 credits |
COPR490 | Final Project | 3 credits |
Courses Distribution Plan
- First Year - Fall
- First Year - Spring
- First Year - Summer
- Second Year - Fall
- Second Year - Spring
- Second Year - Summer
- Third Year - Fall
- Third Year - Spring
Course Code | Course Title | Credits |
ENGL201/ FRAN201 | English/French communication skills I | 3 |
ARAB201 | Arabic Communication Skills I | 3 |
COMM211 | Introduction to Communication Theories | 3 |
COMM312 | Introduction to Public Relations and Advertising | 3 |
COMM206 | Photography& Videography | 3 |
Total | 15 |
Course Code | Course Title | Credits |
ENGL202/FRAN202 | English/ French communication Skills II | 3 |
ARAB202 | Arabic Communication Skills II | 3 |
COMM212 | Media Theories | 3 |
COMM317 | Media Sociology | 3 |
COMM207 | Video Production | 3 |
Total | 15 |
Course Code | Course Title | Credits |
- | General Elective | 3 |
- | Department Elective | 3 |
GENR201 | Religion and Public Life | 1 |
Total | 7 |
Course Code | Course Title | Credits |
COMM311 | Visual Semiotics | 3 |
COMM210 | Journalistic Writing | 3 |
COMM213 | Inter-personal Communication | 3 |
COMM314 | Introduction to Digital Media | 3 |
COMM313 | Media Psychology | 3 |
Total | 15 |
Course Code | Course Title | Credits |
COMM315 | Media, Ethics and Responsibility | 3 |
COMM310 | Current issues | 3 |
COMM214 | Specialized Journalism | 3 |
COPR411 | Writing for Advertising and Public relations | 3 |
COPR414 | The Art of Negotiation | 3 |
Total | 15 |
Course Code | Course Title | Credits |
- | General Elective | 3 |
- | Department Elective | 3 |
COMM316 | Internship | 2 |
Total | 8 |
Course Code | Course Title | Credits |
COPR311 | Public Relation Strategies Campaign | 3 |
COPR415 | Protocol and Events | 3 |
COPR418 | Audience Studies | 3 |
COPR410 | Advertising Fundamentals | 3 |
COPR413 | Principles of Marketing | 3 |
Total | 15 |
Course Code | Course Title | Credits |
COPR310 | Media Studio | 3 |
COMM412 | Management Of Media Institutions | 3 |
COMM411 | Research Methods in Media Studies | 3 |
COPR412 | Training in Public Relation strategies | 3 |
COPR490 | Final Project | 3 |
Total | 15 |
Scholarship Programs
At USAL, we provide accessible funding and resources that help alleviate the cost of education, ensuring that all individuals have the opportunity to pursue their academic and career aspirations.
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