This specialization in Public Relations and Advertising aims to prepare graduates who are theoretically and practically proficient in the techniques used in marketing fields, and able to communicate effectively, continuously and successfully with various target groups in the field of work.
The Public Relations and Advertising specialization provides the student with the necessary knowledge and skills to prepare a strategic media plan according to projects targeting a specific audience, to write, prepare, publish and send press releases, and to prepare for press conferences. It also enables them to understand the specialized writing techniques in the field of public relations and advertising, the foundations on which e-commerce is built, the methods and approaches to marketing in it, in addition to how to launch public relations and advertising campaigns online.
In this specialization, the student undergoes field training supervised by experienced and specialized professors, which helps them acquire the practical experience required in the fields of public relations and advertising.