USAL Students Explore Real-World Digital Marketing at AddBloom

The University of Sciences and Arts in Lebanon, through the Future Ready Center organized an insightful site visit for Digital Marketing students to Add Bloom, a leading full-service social media and digital marketing agency. During the visit, students had the opportunity to tour the agency, engage directly with the Add Bloom team, and gain firsthand exposure to the inner workings of a professional digital marketing environment. The visit included an interactive workshop led by industry experts, focusing on the current needs and trends in the digital job market, essential skill sets, and career pathways within the field. This experience bridged academic learning with practical industry insights, helping students better understand employer expectations and prepare for future career opportunities.